Dental Practice Marketing: The UK Owner’s Guide
The part of running a practice where the rules are strictest and the advice loosest. What actually works, and what the four rulebooks forbid.
The part of running a practice where the rules are strictest and the advice loosest. What actually works, and what the four rulebooks forbid.
A regulatory question before it is a business one: who can treat without a dentist present, and where the liability lands when they do.
Exactly one year in a UK dentist’s career carries a published national salary: the foundation year, at £42,408. After that, the word stops applying.
An associate is self-employed — billing for the work, paying you to use the practice. What you negotiate is a split, not a wage.
The only people publishing locum rates are the agencies selling the shift. What is published is the machinery underneath, and who carries the risk.
Nobody publishes private-practice pay for an orthodontic therapist. What is publishable is more useful anyway — one NHS band, and a register up 57%.
No one reliably publishes what a commercial lab pays a technician. What actually sets the number is a register that shrinks every year.
Deals rarely die over missing documents. They die over what does not transfer with the practice: registration, the NHS contract, the associates, the lease.
The only way to buy a dental business with no goodwill attached — and with no patients, no income and a fit-out to fund.
“What multiple of turnover do practices sell for?” has an answer, it is published quarterly, and it is close to useless for valuing yours.